In one of my previous roles, I managed a web site for a computer company in Northern California. This site contained over 72,000 pages. Now, I know what you are thinking, “Why in the world were there that many pages?!?” That would be for another post, but hange with me on my example. We went through several mergers and acquisitions while I was there. Sometimes this entailed marketing and branding changes on the web site. So, imagine if we changed our h1 font color from blue to red. Now imagine we had that style change embedded in each of the 72,000 pages. This simple change would become very complex and very expensive. Yes, there are search and replace techniques, but still not ideal. The ideal technique is to separate.